Our team comprises seasoned professionals with over 15 years of experience in SMEs, high growth startups and large corporations across Retail, Ecommerce, and IT. We bring proven expertise and valuable insights to early-stage ventures, with a focus on the Vietnamese market.
With diverse backgrounds in Market Entry, Market Research, and Business Operations, we are dedicated to providing tailored solutions that empower your business for long-term success. Together, we navigate the complexities of the market to help you achieve your goals.
INTRODUCTION
Nhi (Harley) Hong - Founder & Managing Director
Nhi (Harley) Hong is a dedicated entrepreneur and the founder of SOSP Consulting Group. With 10 years of experience across SMEs, high-growth startups, and large corporations (former leaders in ShopeeFood, S.F Express), she brings a rich blend of customer-centric expertise and strategic insight to her clients. Holding an educational background in Economic Law and an MBA, Harley combines business acumen with a deep understanding of the challenges that founders and early-stage ventures often face.
Before founding SOSP, she worked as an independent strategic consultant for foreign SMEs, where her customer-focused approach helped clients uncover valuable insights. By leveraging these insights, her clients were able to enhance customer satisfaction and loyalty, boost repeat revenue, and attract new customers through referrals. This experience has seamlessly transitioned into her current work in market research, the core service of SOSP Consulting, where Harley leads a team of seasoned specialists from reputable market research agencies. Together, they help foreign founders, startups, and SMEs validate their products and services for the Vietnamese market.
Beyond market research, SOSP Consulting offers expertise in Human Resources and Business Operations, aiming to simplify market entry and expansion for early-stage ventures. This approach helps clients access local talent and implement tech-driven, efficient operational solutions in sectors like retail and IT-software. Harley’s dedication to ethical, customer-centered business practices has established SOSP as a trusted partner for sustainable, long-term success in the Vietnamese market. Her commitment to supporting businesses—alongside a team of skilled professionals—ensures that clients have the insights and resources they need to navigate Vietnam with confidence.
Vang Anh Phan - Partner, Senior Manager, Quantitative & Qualitative Research
An Australian/Swedish-educated professional, Vang Anh Phan brings over 7 years of solid experience in both qualitative and quantitative research, developed at Kantar, a leading multinational research agency in Vietnam. She has led more than 400 research projects in FMCG and over 100 projects in non-FMCG sectors, building a wealth of expertise across industries such as Retail, Healthcare, F&B, and Education.
Vang Anh’s approach combines in-depth analysis with practical insights, enabling FDI companies to make informed, strategic decisions as they enter the Vietnamese market. Her hands-on and multifaceted research methodology ensures comprehensive market understanding, providing clients with the critical data needed to navigate a range of industries successfully. Vang Anh is committed to delivering clear, actionable insights to support sustainable growth and market alignment for her clients.
Phuong Anh - Partner, Senior Specialist, Quantitative & Qualitative Research
With over 5 years of experience in market research, healthtech, and publishing, Phuong Anh brings a diverse skill set to our team. Formerly a Senior Research Executive at Kantar and Ipsos, Anh has conducted over 100 projects in the FMCG sector, delivering strategic insights across various industries. Holding a Bachelor’s in English Linguistics & Literature, she combines her analytical expertise with outstanding communication skills, enhancing the depth and clarity of our projects and strengthening client relationships.
Let us handle the groundwork by smart operations solutions while you focus on your business growth.
Experience the difference with SOSP Consulting Group—where your success is our mission.
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CONTACT INFORMATION
Email: support@sospgroup.com
Website: www.sospgroup.com
Office: 17th Floor, Vincom Center Buildings, 72 Le Thanh Ton Street, Ben Nghe Ward, District 1, HCMC
